Functions and roles on which we focus most

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business design

Innovation must survive in the marketplace. We help your vision stand up to anything that competitors can throw at you.

Strategies • Business models • Financials • Capabilities

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Design research &
Human-centered design

Businesses succeed when they solve real human needs. We work alongside you to create solutions with meaning.

Research • Empathy • Ideation • Synthesis • Light Prototyping and MVPs

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Experiments &
Lean tests

Thoughtful experiments get faster results. We get you the kind of answers that drive decisions and hold up to stakeholder scrutiny.

Assumption surfacing • Test design • Scrappy test execution • Result evaluation

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Interim/ fractional
innovation leadership

Running Innovation Teams is like no other work. We wrangle ambiguity, keep teams sane, engage stakeholders, and operate in agile, “w-agile” or any other mode.

Program management • Portfolio management • Project leadership

Roles we play most often for you

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Staff augmentation

Need an extra player on your team?

We join you, work alongside you, and make you forget you were ever short a person (or two) to begin with.

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Interim team leadership &
dual “player-coach” role

Who says your Team’s leader can’t be in two places at once?

Let us step in and lead an Innovation Team for you while you must focus your attention elsewhere.

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Advisory to
executives or investors

You have enough people to do the work, but you want a neutral outsider who pressure-tests your thinking? We do that.

You have identified a potential investment target, but you need an independent perspective on ways to modernize the business post-acquisition? We do that too.

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Research & consulting
in residence

What’s the point of all the data in the world if you don’t have the time to make sense of it?

Bring us in to synthesize or strengthen your insights, so you can keep going on delighting users and transforming businesses.